Artist Story: Jamie of Scandinazn

The name “Scandinazn” comes from my mixed Japanese & Swedish heritage. It’s pronounced “scandin-asian”. A draw on inspiration from the bold shapes and colours of Scandinavian design and the subtle intricacies of Japanese design. 

 

Because of my interest in fashion and lack of funds at a young age, I began repurposing my old clothing to make it into something new and fashionable. At university, I learned about the wasteful nature of the fashion industry, and vowed to minimize my carbon footprint as much as possible through my work. I was inspired to start a brand using recycled materials, and ended up gravitating more towards jewelry than clothing.

 

I hope to expand Scandinazn to include printed textile goods and other accessories one day. As consumers, we create so much waste, and I aim to create beautiful and meaningful products made from previously-loved items.

 

I’m proud to be able to do this as a full-time job. Over the past 5 years, this business has been a side-hustle for me, and in November I quit my job to pursue Scandinazn full-time.

 

Through this business, I’ve strengthened my community bonds, and learned how important it is to surround yourself with good people. 

 

What difference does your art make in your life, and your family’s life? 

My paternal grandparents taught me how important art is as a daily component to a fulfilling life. Whether it’s enjoying a well-crafted piece of music, watching a movie, flipping through Pinterest or putting ink to paper, the presence of art in my life makes each day special.

 

I would want them to know that each item is made completely by hand, designed with care, and created with intention of crafting something beautiful out of something discarded. 

Check out Scandinazn's work here.