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Artist Story: Amanda of Dear Joie

Artist Story: Amanda of Dear Joie

Where did the name of your business come from?

I used to run a bullet journal account that was called Dear Joie. There is something so elegant about the name that I love so much. In the fall of 2018, I took the risk of a re-brand to follow the evolution of my company and dream. When it came to the drawing board for a new business name, Dear Joie just fit so perfectly, it flowed so well. To me, when I think Dear Joie - it's like I am writing a handwritten letter to addressed to Joie (Joy). I feel like we are always seeking something that gives us joy and purpose and to me, that is jewelry which I hope to share with you. 

What is the story behind why you started your business?

I first started creating jewelry in 2014; I worked with crystals and practiced wire-wrapping. It was a therapeutic hobby during a tough time with my health, but it quickly turned into a creative outlet, that I never imagined I would have. From there, the passion blossomed into something beautiful - I quickly learned the basic tricks of the trade in metalsmithing. I am still a student of the industry today.

What is the dream that you wish to fund through your business?

I have always admired the beauty of engagement rings, since starting my business it has always been my dream to create jewelry for a special time in one's life. Eventually, I would also like to break free from my 9-5, but as long as I'm able to do what I love, I don't mind the extra work.

How have you grown as a person as a result of your business?

I have grown tremendously. If I could name all the changes, it might sound a little narcissistic, but one result of my business is that I've become more aware of my self-worth and that I've become a more open to letting go of things that no longer serve, to make room to love. 

What are you most proud of about your business?

As a business owner, I am proud of a few things but the list is endless: I am proud of myself and the tenacity I've had over the five years to keep my business afloat and diversify into new markets within jewelry, all while balancing school, full-time work, and well, life. I am proud of the connections I have made over the years, opening a business has opened up new friendships and created life long friends. I am proud of the growth and evolution of my business. It started with an unclear vision which turned into a dream.

What difference does your art make in your life?

Since becoming an artist myself, I have been more conscious of supporting local artists/entrepreneurs. I think that supporting artists allows you to see life in a different light.  

If you could say one thing to the person that buys and/or enjoys your art, what would it be?

When you are buying art, you are supporting a dream that is fuelled by endless hard work and quality. I am always grateful, being able to create art and share with you.

Why we love having Dear Joie at Giving Gifts:

Amanda's elegant, classic pieces can go from glam to casual effortlessly! They are sure to become a staple in your accessory line up and make wonderful gifts for a jewelry lover in your life.

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